Put All Your Web Content Below The Fold
"Below The Fold", "Above The Fold"; these are odd phrases to use when referring to your web page. After all, your computer's monitor does not have a fold in it, so how could something be above the fold or below the fold?The answer to that question is: Anything which is immediately visible to visitors when the page loads is classified as being "above the fold". If the content cannot be viewed without scrolling down, it is classified as being "below the fold".
Why would anyone build a site with the important content below the fold? The answer is, you wouldn't, unless you're building a site like this one, which is specifically designed to show problems in web designs.
Nevertheless, there are many sites out there that have the bulk of their content below the fold. What can we conclude from this? That these sites do not have any important content. That's right. Since you always put your important content above the fold, a site that looks like this page has no important content!
Why would someone build a site without important content? Because the sole purpose of the site is to get people to click on advertisements (like the ones I've put at the top of this page). They aren't offering anything useful, but they're hoping you'll click on the advertisement and make some money for them.
My recommendation? When you find a site which has all its content below the fold, be very careful not to click on any advertisements. Because you don't want to support useless sites like that, which clutter up the internet and serve no useful purpose.
Step 5: Use Hard-To-Read Internet Slang and Leet Speak
Internet slang is cool...if you want to keep people away from your site!